British Direct Marketing Association

British Direct Marketing Association
орг.
марк., брит. Британская ассоциация директ-маркетинга (крупнейшая европейская ассоциация в области директ маркетинга; была основана в 1992 г. в результате слияний различных торговых ассоциаций; членами ассоциации являются 880 компаний; цели Ассоциации: защита индустрии директ маркетинга от чрезмерного законодательного регулирования, представление интересов своих членов на различных уровнях, защита потребителей от неэтичного поведения компаний, продвижение индустрии директ маркетинга, завоевание доверия потребителей и поднятие имиджа директ маркетинга и Ассоциации)
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Англо-русский экономический словарь.

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